Every platform favours a different aspect ratio. Here is a simple guide to choosing the right video format for TikTok, Instagram, Facebook and YouTube.
Every social platform favours a different aspect ratio, and using the wrong one can make even great content look out of place. Here is a quick guide.
Vertical 9:16
Best for TikTok, Instagram Reels and Stories, Facebook Reels and YouTube Shorts. It fills the entire phone screen and feels native to mobile viewers.
Square 1:1 and 4:5
Great for Instagram and Facebook feed posts and ads. They take up more space in the feed than landscape video.
Horizontal 16:9
The standard for YouTube videos, websites and presentations.
Plan for multiple formats
We recommend planning shots with safe zones so one shoot can be edited into several formats – saving time and budget while keeping your campaign consistent.
